You're gonna be great！Levi's 2012 Go Forth系列广告视频出炉

去年 Levi's Go Forth 系列广告之一的《Legacy》，因其独到的视角和对于生命和激情的歌颂，曾经引起不少人的共鸣，当时实验室编辑部也为此激动不已。今年新一季的 Go Forth 广告依然把关注重点放在了 18 到 34 岁的年轻人身上，所不同的是，这一次 Levi's 更加强调产品对年轻人的影响，“This is a pair of Levi's”。

视频广告中，漂亮而活力四射的男孩女孩们换上一件又一件时髦款型的衣服，大步奔向自己的目的地，而当听到这样一个低沉的女声连续念到“You're gonna be great, you're gonna be great, you're gonna be great”时，你会不会也感受到，来自自己内心深处的某种回应。

Levi's 全球创意品牌总监 Len Peltier 介绍说，这一版广告的重点强调年轻人在早晨对于衣服的选择，以及对于人生道路和态度的影响。虽然在全球经济不景气的困局中，世界各国的年轻人都能感到来自方方面面不小的压力，但是似乎穿上一件得体的衣裳、一条率性的牛仔裤，就可令你甩开一切负担，向着生命中的目标奔跑而去。

放弃传递某个具体而又现实的信息，广告制作方 Wieden & Kennedy 的项目经理 Andrew Schafer 说，希望这则广告能够激励年轻人运用自己的能力使世界变得更好。或许他们还来不及为自己找合适的方式，但是他们可以就此创造出无限可能。

在看过 Levi's 2012 秋冬季的平面广告之后，下面一起来看看这则节奏紧凑的广告吧：

被广告中画外音惊人的语速搞晕了吗？下面是这则广告的文案，希望在某些时刻，这些文字能够帮助你重新昂起头，骄傲地向前走。Go Forth！

This is a pair of Levi's, buttons and rivets and pockets and cuffs, and the thread that holds it together.

When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves start breaking against your legs;

It's the thread in your seams that's tied to your dreams.

It's the sole in your feet that keep the beat;

You're gonna be great, you're gonna be great, you're gonna be great;

You're gonna find the cure, you're gonna be famous, you're gonna be shameless.

Spittin' seeds in the wind, tap dancing with your shoe laces pinned, to the back of a bus at the end of the road, at the bottom of the ninth, with a crown on your head.

You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero! You got a hero's grip. Swingin' by a single stitch.

You follow your heart, follow the leader, you're the leader;

Are you joking, are you breaking, are you shaking? You're the next living leader of the world.

You're a kid. Holding onto the thread. That holds it together.

This is a pair of Levi's.

责任编辑：36